No matter how meticulously planned an event is, everything rises and falls on a great speaker, especially the main speaker.
At the end of the day, any event is as successful as the ability of the speaker or speakers to communicate effectively.
John Maxwell says that many people communicate, but only a few connect. An event speaker should go beyond communication and connect with the audience. Until this happens, the event cannot be considered as a success; no matter the glitz and the glamour.
When planning an event, it is essential to think long and hard about your audience’s areas of interest and ensure that the speaker delivers beyond expectation.
You need to satisfy yourself that the events speaker you decide to enroll understands the theme and the nuances of your event fully in order to deliver a memorable performance.
But how do you decide who a great events speaker is? Here are three tips that should serve you well.
- He or she must be thoroughly well-versed and experienced in the topic of their speech. A great speaker knows his or her subject well. They do not guess or fumble with words due to a lack of knowledge. There’s nothing as sad as having a speaker who does not know what they are talking about and goes about beating the bush without conveying anything.
- Make sure that you have chosen the right speaker for the theme of your event. For instance, if your event is about Microsoft platforms, please don’t invite someone from Apple Inc. If you can get Bill Gates to grace the event, then … bulls eye! You will get a performance of a lifetime.
- While not many people are charismatic, ensure that the speaker of your choice is a compelling one. He or she should be entertaining and able enough to hold your audience’s attention through tonal variation, gestures, funny stories, jokes, etc. Of course you will have a home-run event if you hire a charismatic speaker.